Insights
The GAT blog.
Field notes from the buying side: lead costs, call economics and what actually moves accounts.
Live transfer leads: what they cost and when they beat data leads
A live transfer is the lead industry's version of room service. Somebody else does the dialing, eats the forty no-answers, qualifies the one human who picked…
Are aged insurance leads worth it? The honest math
Somewhere right now an agent is buying 1,000 aged final expense leads for $400 and feeling like he beat the system. In three weeks he will…
How does pay per call work? The whole machine, explained
Right now, somewhere in America, a roofer is happily paying $38 for a single phone call. Not a sale. Not an appointment. A phone call. And…
How much do insurance leads cost in 2026?
Somewhere right now, two agents are buying the "same" Medicare lead. One pays $11. The other pays $70. Here is the uncomfortable part: the $11 agent…