Paid media management

Paid media management that treats your budget like our own

Full-funnel campaign builds, disciplined budget management and weekly reporting you can actually read, across Meta, Google, TikTok, Snapchat and NewsBreak.

Book a strategy call See our work
What's included
  • Account audit and restructure
  • Campaign architecture and bid strategy
  • Audience and creative testing matrices
  • Call campaign and lead form builds
  • Weekly plain-English reporting
  • You keep ownership of accounts and data
Part 01

Why paid media fails, and what we do differently

Most paid media accounts do not fail because the platform stopped working. They fail because the structure was wrong from day one: too many campaigns splitting too little data, audiences layered until the algorithm has nothing to learn from, and creative left running weeks past fatigue. We have audited enough accounts to see the same five mistakes over and over.

Our approach comes from spending years buying media in the hardest auctions there are: tax debt, insurance and home services, where a wasted click costs real money the same day. That discipline carries into every account we manage, whether you sell skincare, software or roof replacements.

Part 02

How an engagement actually runs

Week one is the audit. We go through your account history, your tracking, your margins and your competitors before a single dollar moves. You get a written assessment of what is working, what is quietly burning budget and what we would change, in plain English.

Then we rebuild or restructure: campaign architecture matched to how much data your budget can actually feed, bid strategies chosen for your conversion volume, and a creative testing matrix so there is always a challenger running against the control. Budget moves weekly to whatever the numbers say is winning. When something underperforms, you hear it from us first, with the fix already in motion.

Part 03

The platforms and what each one is for

Meta is our volume engine for lead generation, calls and e-commerce prospecting. Google captures the intent your other channels create, through Search, Performance Max and call-only campaigns. TikTok wins where creative-first discovery beats targeting. Snapchat reaches audiences the other platforms miss at lower cost. NewsBreak fills call queues with local intent in home services and insurance.

You do not need all five. Part of the strategy call is telling you honestly which one or two platforms fit your offer economics, and which would waste your money right now.

Part 04

Proof this works

The receipts on our work page are from accounts we run: $1.27M through a single Google Ads account at a $1.23 average CPC, and 481,000 insurance clicks at $0.88 in auctions where clicks routinely price in dollars. Client names are redacted to protect our partners; the full walkthroughs happen on your call.

Questions we hear about paid media management

Do you take over our ad account or create a new one?

We work inside your ad account. You own the account, the pixels, the data and the history, from the first day to the last. If a restructure is needed, we do it inside your account so the learning stays yours.

How fast can campaigns launch?

Audit and strategy land in the first week. Creative turnaround is 48 hours, and campaigns typically go live within days of sign-off.

Which platforms should we start with?

It depends on your offer economics, not on fashion. High-intent services usually start on Google, volume lead generation on Meta, and creative-led consumer brands on Meta plus TikTok. We give you a straight recommendation on the strategy call.

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Tell us what you sell. We will bring the plan.

One call. We look at your numbers, tell you honestly what we would do, and you decide if we hunt together.

Book a strategy call See how we work