Pay per call marketing
Our campaigns have driven more than 1,000,000 qualified inbound calls across insurance, tax debt and home services. We run the media, the creative and the call flows. You own the numbers, the data and every call.
Pay per call is a performance marketing model where campaigns are built to generate live inbound phone calls instead of form fills. An ad or landing page gives the prospect one action: call now. The call rings into a tracked number, passes qualification filters such as minimum duration, caller intent and geography, and connects to a sales team or call center. Because a person who dials a phone number is far closer to buying than a person who submits a form, qualified inbound calls convert at several times the rate of web leads, which is why call buyers in insurance, legal and home services pay premium rates for them.
A pay per call campaign has four moving parts. First, paid media on platforms like Meta, Google, TikTok or native networks puts an offer in front of people with a problem that needs a conversation: a tax debt, an expiring insurance policy, a leaking roof. Second, the ad or a landing page qualifies them and presents a tracked phone number or a click-to-call button. Third, call routing technology checks the caller against filters, such as business hours, state and call duration, before the call counts. Fourth, every call is attributed back to the exact ad, keyword and audience that produced it, so budget flows to what actually makes phones ring. The advertiser pays for qualified calls, not clicks or impressions.
The receipts
These are our own dashboards, client identities redacted.
Agency vs network
Pay per call networks sell you calls from campaigns you never see. The price per call is fixed, the volume is shared with other buyers in your vertical, and when a traffic source gets shut off, your call flow dies with no explanation. You rent the pipeline.
With a dedicated pay per call agency, the ad accounts, the tracking numbers, the landing pages and the call data are yours. Volume is exclusive, cost per call drops as campaigns optimize instead of staying fixed, and the asset you build compounds instead of disappearing when a contract ends.
Where we hunt
It depends on the vertical and the qualification bar. Across the industry, simple home services calls can run from roughly $15 to $40, insurance calls from $25 to $80, and high-value verticals like Medicare, legal or tax debt from $50 to $150+. On your strategy call we model your vertical, your call duration requirement and your close rate, and give you a realistic cost per call range before anything launches.
We run campaigns. The ad accounts, tracking numbers and call data are set up under your ownership from day one, so every dollar builds an asset you keep. If you currently buy from networks, we typically run alongside them first and let the numbers settle the comparison.
Qualification happens in layers: the targeting and creative pre-filter who sees the offer, the landing page or IVR asks qualifying questions, and routing rules enforce duration, geography and hours before a call counts. You define what a billable, qualified call means and the stack enforces it.
Audit and call-flow setup land in the first week, creative ships within 48 hours, and campaigns typically go live within days of sign-off. Call volume ramps as the account exits learning, usually within the first two weeks.
Yes. We came up in TCPA-sensitive verticals, so consent language, state filtering, hours routing and script review are part of the build, not an afterthought. Your compliance team signs off before launch.
Keep exploring
One call. We model your vertical's economics, tell you honestly what cost per call is realistic, and you decide if we hunt together.